Kylie Jenner's $50 Million Fantasy Bra: Every Iconic Victoria's Secret Fantasy Bra Ranked
Kylie Jenner's $50 Million Fantasy Bra Is Back. But Is It the Best One Ever?
Victoria's Secret brought back one of its most extravagant fashion-show traditions on October 18, 2026, and Kylie Jenner was the woman chosen to wear it.
The 2026 Fantasy Bra, created with Jacob & Co., is reportedly valued at $50 million.
Its centerpiece is a 75.54-carat Fancy Vivid yellow diamond, surrounded by 4,410 natural diamonds. It's a spectacular return for a design that hasn't appeared on the runway since 2018.
But the Fantasy Bra story started long before Kylie.
From Claudia Schiffer to Kylie Jenner
The first Fantasy Bra appeared in 1996, modeled by Claudia Schiffer in a campaign featuring the Million Dollar Miracle Bra. Over the years, the tradition grew to include elaborate designs worn by some of fashion's most recognizable names.
Gisele Bündchen's 2000 Red Hot Fantasy Bra became a landmark in luxury lingerie history.
2003 | The Very Sexy Fantasy Bra | Heidi Klum · $11 million 2001 | Heavenly Star Bra | Heidi Klum · $12.5 million 2016 | Bright Night Fantasy Bra | Jasmine Tookes · $3 million 2017 | Champagne Nights Fantasy Bra | Lais Ribeiro · $2 million
Heidi Klum wore several famous designs, while Jasmine Tookes' emerald-toned 2016 Fantasy Bra and Lais Ribeiro's jewel-colored 2017 Champagne Nights design remain favorites in online fan discussions.
Elsa Hosk wore the last runway Fantasy Bra before the hiatus in 2018. The 2026 comeback now adds Kylie to that history.
Is Kylie's Fantasy Bra the New Number One?
The 2026 design wins on reported value and sheer spectacle. Whether it becomes the most beloved Fantasy Bra is a different question. The older designs have years of nostalgia behind them, while Kylie's look is still fresh from the runway.
My verdict? The comeback is historic, the craftsmanship is extraordinary, and the real competition on the number one, does not come from 2026. (Yep, I said what I said)
Based on design, styling and fan reactions in retrospective discussions, my preliminary favorites are:
Lais Ribeiro's 2017 Champagne Nights
Jasmine Tookes' 2016 Bright Night
Elsa Hosk's 2018 Dream Angels
Gisele Bündchen's 2000 Red Hot
Alessandra Ambrosio & Adriana Lima's 2014 Dream Angels
Your turn, Beshies.
👑 Does Kylie Jenner's $50M Fantasy Bra deserve the crown?
YES! Iconic comeback
I've seen better Fantasy Bra
Not a fan of Kylie or the Fantasy Bra
The price is crazier than the design
Photo credits: Images sourced from Victoria's Secret's official website and social media channels, and the official channels of the featured models and designers. All images belong to their respective copyright holders.
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